How we started
Heartland Wheels was born out of a deep concern for our Iowa neighbors who often find themselves overlooked by essential benefit programs. A group of locals noticed that many families in their community were eligible for assistance like SNAP and WIC, yet they remained unenrolled, unsure of how to access these resources. Recognizing this gap, they brainstormed ways to create a sustainable solution that could directly connect residents with the support they needed.
After exploring various funding models, the idea of vehicle donation emerged as a practical and impactful solution. Cars left unused in driveways could be transformed into a lifeline for families struggling to make ends meet. With local support and a shared commitment to improving access to resources, Heartland Wheels was established. Today, each vehicle donation helps fund a free benefits-research service tailored to assist our fellow Iowans in navigating available programs.
Our mission
At Heartland Wheels, our mission is to empower Iowans by bridging the gap between them and essential benefit programs like IA Health Link, LIHEAP, and FIP. We strive to connect eligible families with the support they need, ensuring that no neighbor goes without necessary assistance. Through our unique vehicle donation model, we can provide vital resources and information tailored to the diverse needs of our communities across Iowa.
What we stand for
Radical Transparency
We believe in open and honest communication about how donations are used to support local communities.
Zero-Fee Pickup
We provide free vehicle pickup, ensuring every dollar from your donation goes directly to supporting Iowans in need.
Local-First Research
Our research focuses on local benefits programs, ensuring our resources are tailored to the needs of Iowans.
Dignity in Every Interaction
Every engagement with our team is rooted in respect and understanding of individual circumstances and needs.
Our principles
- Support our neighbors with compassion and understanding.
- Promote community resilience through accessible support services.
- Foster collaboration with local organizations for greater impact.
- Maintain an unwavering commitment to our mission of service.
- Embrace innovation in addressing the needs of our communities.
Why this city
Iowa is a tapestry of diverse communities, each with its own set of challenges. From the bustling neighborhoods of Des Moines to the rural expanses of our great state, we see that many residents are unaware of their eligibility for programs like WIC and LIHEAP. Statistics show that low-income households, particularly in areas with high minority populations, often face barriers to enrollment. Heartland Wheels aims to close these gaps by providing straightforward, accessible resources to help our fellow Iowans thrive.
If you have a vehicle you no longer need, consider donating it to Heartland Wheels. Your contribution not only helps sustain our services but also empowers your neighbors to access vital benefits. Whether you're ready to donate or need assistance finding programs that fit your needs, we invite you to reach out and be part of this important mission. Together, we can drive change in Iowa.